Originally published on Tenfold. Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX “works”. Beyond the … Continue reading Who owns CX?
In medieval times human-like figures run by hidden mechanisms were used in churches to make peasant worshippers believe in a higher power. These mechanisms created the illusion of self-motion (moving without assistance) which made people assume that the figures were somehow alive. As humans, we readily perceive emotional states in everything that is vaguely lifelike … Continue reading Freud, the uncanny valley, and death: reflections on a trip to the Robots exhibition
Awareness is always the first step in solving any problem. By being aware that people including ourselves are subject to different types of biases is a good starting point. There is an another way of making sure that our research results are as clean and valid as possible. (BTW if you haven’t read the first post … Continue reading Triangulation in user research
Research is a tricky business. Why? Well, because it is about people and studying people is a challenge. In 1958 a man called Henry Landsberger was investigating a series of research studies that had been conducted between 1924 and 1932 by a company called Hawthorne Work near Chicago. They had commissioned a series of studies … Continue reading Bias in user research
Digital products are usually designed to draw us in. First they get our attention, then they keep us engaged and make us come back for more. When designing experiences that is what we aim for as designers, right?
The so-called discovery phase is usually the beginning phase of a project (see all phases of a project here). You typically consider new ideas and opportunities. Your goal here is to discover the most important and often unmet needs that users have with the products and services around them.
When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.
For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.