How to: change behavior with design part 2 – Fogg’s behavior model

2 thoughts on “How to: change behavior with design part 2 – Fogg’s behavior model”

  1. I dig the article but the last visual (I know it’s not yours) is incorrect. Core Motivators = Hope/Fear, Pleasure/Pain, Acceptance/Rejection. Simplicity Factors = Time, Money, Effort, Cycles, Deviance, Routine. Facilitate, Spark, Signal are types of Triggers, not Simplicity Factors.

    Source: I attended BJ’s Behavior Design Bootcamp. http://bjfogg.com/fbm_files/page4_1.pdf

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