Time is the one thing that is limited to all of us. In a world where everything is on our time we have to re-think the way we tell stories.
Be it in marketing, storytelling or design we have to communicate with our audience/users taking in consideration that THEY ARE HUMAN BEINGS and as consequence interact with them in a natural, HUMAN way or as Vaynerchuk puts it: in 2014 we all have an extremely good bullshit radar. Our attention is limited and we don’t spend time with anything that isn’t authentic or that doesn’t bring us that additional emotional engagement. We should be looking at the CONTEXT, the why and how to understand how to connect with our audience.
About Gary Vaynerchuk
Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is the founder of VaynerMedia and is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert.