“Objectives can be very specific or with an open-ended focus.”
To frame you objectives answer the 5 Ws and the How together with your team:
- “Who?” questions help you to decide prospective audiences for your design work, defining their demographics and psychographics and your baseline recruiting criteria.
- “What?” questions clarify what people might be doing, as well as what they’re using in your website, application or product.
- “When?” questions help you to decide the points in time when people might use particular products or technologies, as well as daily routines and rhythms of behaviour that might need to be explored.
- “Where?” questions help you to decide contexts of use — physical locations where people perform certain tasks or use key technologies — as well as potential destinations on the Internet or devices that a user might want to access.
- “Why?” questions help you to explain the underlying emotional and rational drivers of what a person is doing, and the root reasons for that behavior.
- “How?” questions help you go into detail on what explicit actions or steps people take in order to perform tasks or reach their goals.
You need to be able to reach that objective in the time frame you have alloted for the research. Again, together with your team decide on the most important questions you need to find out NOW. The ones which don’t make it into this research can be re-evaluated further down the road.
Read on here for day 4: Create your hypothesis