Day 7 – Crash course in Ux research: the 6 don’ts

2 thoughts on “Day 7 – Crash course in Ux research: the 6 don’ts”

    1. Hi Jon!
      Thanks for your comment.

      The Hawthorne effect or observer effect for example is a type of reactivity in which individuals change aspects of their behaviour for the simple reason that they know they are being observed. In Sociology (especially research methodology) there is a huge body of literature about this type of effects that an interviewer/researcher has on the individuals he/she studies and there is an equally huge amount of methods and best practices on how to avoid these effects to keep research results clean.

      So, I would say these principles are a mix of research-based literature, best practices and personal experience put together in an easy to digest format.

      If you have a point to add let me know. The list is surely not exhaustive :)!

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