Ethnographic research: we all have heard about it. This approach was taken over from anthropology where a researcher would completely immerse him or herself in the community/group/society he/she wants to study. In UX we practice a lighter form of ethnographic research but the basics are the same: get to know your subject of interest by getting into his or her world. Victoria Bellotti manager of PARC’s Socio-Technical and Interaction Research team talks about her experience and approach with ethnographic research. Interview held by Robert Scoble.
If you are interested in ethnography you might want to have a look at