“Storytelling is as old as humanity. We seem to have forgotten this communication art, its wisdom, and its pleasure, in an era of action-movies with mindless superheroes and heroines. Quesenbery and Brooks help us to remember the power of effective and affective storytelling in all phases of product/service development, from research and analysis, to design and evaluation. All the roads of storytelling lead to better understanding of oneself, of users, of stakeholders in the success of the user experience. This useful and innovative book treats the key components of good storytelling in developing user experiences and provides smart, focused advice for putting techniques into practice.” (Aaron Marcus, President Aaron Marcus and Associates.)
Smart organisations recognise that Web design is more than just creating clean code and sharp graphics. A site that really works fulfils your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won’t help you balance those goals without a cohesive, consistent user experience to support it. But creating the user experience can seem overwhelmingly complex. With so many issues involved — usability, brand identity, information architecture, interaction design — it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details. The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.