As often happens with new technologies, with time unique ways of usage emerge that haven’t been thought of when inventing the technology (think Internet). The IBM Simon was the first phone with a touchscreen. That was 1992. Only with the iPhone smartphones became more popular and mainstream. The first iPhone was released in 2007. That’s less than … Continue reading Top 4 things people use their phones for – improve your Ux design
Infographic by- GO-Gulf Continue reading Infographic: How we spend our time online
How often do you use your phone on a typical day? Buzzfeed asked people to give their estimates, and then tracked their usage… the results were surprising and hilarious. Advertisements Continue reading Your Phone: How Often Do You REALLY Use It?
1. Change blindness
Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”
Having choices is a good thing, right? We highly value the feeling of being in control and it is assumed that choice brings freedom. Studies however show that too many choices lead to decision paralysis and frustration. In sales it is a known fact, that if people are given too much choice, they don’t buy. What … Continue reading How much choice is too much?
Gary Vaynerchuk: How to Tell Stories in an A.D.D. World from 99U on Vimeo. Take away Time is the one thing that is limited to all of us. In a world where everything is on our time we have to re-think the way we tell stories. Be it in marketing, storytelling or design we have … Continue reading Gary Vaynerchuk: how to engage with your audience in an A.D.D. world
In his book “Designing for Emotion”, Aaron Walter rightfully states: “As we gaze at the world, we discover ourselves looking back”. We humans are narcissist beings seeking ourselves in the world around us. Our minds are guided by emotions and emotions are to some extent universal. Darwin wrote that we all have a common emotional … Continue reading Why we like to engage with things – anthropomorphism in design