Top 4 things people use their phones for – improve your Ux design

As often happens with new technologies, with time unique ways of usage emerge that haven’t been thought of when inventing the technology (think Internet). The IBM Simon was the first phone with a touchscreen. That was 1992. Only with the iPhone smartphones became more popular and mainstream. The first iPhone was released in 2007. That’s less than … Continue reading Top 4 things people use their phones for – improve your Ux design

4 social psychology experiments that will improve your Ux design

1. Change blindness

Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”

Why we like to engage with things – anthropomorphism in design

In his book “Designing for Emotion”, Aaron Walter rightfully states: “As we gaze at the world, we discover ourselves looking back”. We humans are narcissist beings seeking ourselves in the world around us. Our minds are guided by emotions and emotions are to some extent universal. Darwin wrote that we all have a common emotional … Continue reading Why we like to engage with things – anthropomorphism in design