There is a fine line to walk when designing with simplicity as goal. Products should be simple to use but as it turns out too simple gets rejected by people for different reasons. First, it takes away the sense of control we strive for. As Don Norman writes: Would you pay more money for a … Continue reading Simplicity is not about LESS… it’s about BETTER
The raw beans to make a cup of coffee (a commodity) cost 1 or 2 cents. When a manufacturer roasts, grinds, and packages the coffee transforming it into a good, the price increases 25 cents. A brewed cup of coffee at a quick service restaurant (a service) can increase the value to between 50 cents … Continue reading Why is experience suddenly so important?
If a person is motivated, has enough ability, and a trigger is presented at the right time, it’s highly likely that that person will perform the task you want them to perform. If you follow this formula. If you missed part 1 you might be interested in reading that one first. Behavior threshold Fogg’s model emphasizes … Continue reading How to: change behavior with design part 2 – Fogg’s behavior model
Building cars for the common man – What made Henry Ford successful where others had failed wasn’t just his vehicles, excellent as they were—it was on one hand his unique understanding of the potential of those vehicles to transform society. On the other hand Ford envisioned the needs of his potential customers and decided to develop … Continue reading What Henry Ford can teach us about UX
Human behavior is complex. What motivates someone to do something? How can we influence a person or change behavior? Every behavior is influenced by 3 basic elements. For decades we believed that people choose one behavior over another as a result of a rational evaluation. Turns out people don’t weigh out costs and benefits. Their rational … Continue reading How to: change behavior with design part 1 – elements of behavior