The 5 TED talks on my list are not strictly centered on design and besides talks from Don Norman and Paul Bennett you’ll find a great talk about empathy (a radical experiment in empathy), about storytelling (the clues to a great story) and about the beauty of data visualization. These subjects definitely are worth to be looked into.
Ethnographic research: we all have heard about it. This approach was taken over from anthropology where a researcher would completely immerse him or herself in the community/group/society he/she wants to study. In UX we practice a lighter form of ethnographic research but the basics are the same: get to know your subject of interest by getting … Continue reading An expert view of ethnographic research in design
The 80/20 rule was discovered by Italian economist Vilfredo Pareto (1848 – 1923) who noticed two things: 80% of the land in Italy was owned by 20% of the population and 20% of the pea pods in his garden contained 80% of the peas. Continue reading Quick facts
Having choices is a good thing, right? We highly value the feeling of being in control and it is assumed that choice brings freedom. Studies however show that too many choices lead to decision paralysis and frustration. In sales it is a known fact, that if people are given too much choice, they don’t buy. What … Continue reading How much choice is too much?
Where do smart ideas come from? A smart idea starts with a problem or a need. Innovators are the ones who first see a problem and then create a simple, ingenious solution for it. This is the process, simplified of course. Let’ s look at 5 examples of innovative ideas and see how a problem was the source of a smart solution.
Ethnography and design evolved in different contexts and with different concerns. The ethnographer’s mission is to understanding human behavior, the designer’s mission is to create artifacts that support human activities. Ethnographers spend their time in the field to study human behavior while designers are more interested in testing and evaluating their designs. But they also should … Continue reading Ethnography and design: get to know your users real good
Technology today allows companies to turn to their audiences’ experience instead of focusing on functional challenges. Today, elements such as computing speed or storage are sufficiently available and there is no need to spend a huge amount of resources to improve these. Efforts can now go into other areas, such as orchestrating customer experiences. The … Continue reading The end of the spec – long live the experience