“It is tempting, if the only tool you have is a hammer, to treat everything as it were a nail.” What Maslow is pointing out so eloquently to us is that in research (as in life) there is no such thing as the right method for everything. On the contrary, there is a wide variety … Continue reading DAY 5 – CRASH COURSE IN UX RESEARCH: explore like Columbus or evaluate like Galileo
Hypothesis (hʌɪˈpɒθɪsɪs): a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. In simple words a hypothesis is a statement created by researchers when they speculate upon the outcome of a research or experiment. Formulating your research hypothesis is a good way to externalise your thoughts as well as … Continue reading DAY 4 – CRASH COURSE IN UX RESEARCH: Create your hypothesis
Every research needs to be well planed. You need to know what it is you are trying to find out. The first step you want to take is to flesh out the objectives of your research. The type of objectives depends in which stage you are in the development process. Objectives Objectives can focus on … Continue reading DAY 3 – CRASH COURSE IN UX RESEARCH: Understand your research objectives
We all know the difference. Basically. Read on for a quick and to the point description of quantitative and qualitative research. Quantitative research In order to apply statistical calculations you need numbers. Website visits or page views are two examples. Surveys and questionnaires are the most popular methods to gather the information. Web analytics are a … Continue reading Day 2 – Crash course in Ux research: quantitative vs. qualitative
DAY 1 – Do you know what you don’t know before you do your research? The U in UX design stands for USER. Research in the field is called USER research and the design process is USER centred. Nonetheless often times we forget who we are creating for or better we think to know but base … Continue reading Day 1 – Crash course in UX research: assumption vs. facts
Where do smart ideas come from? A smart idea starts with a problem or a need. Innovators are the ones who first see a problem and then create a simple, ingenious solution for it. This is the process, simplified of course. Let’ s look at 5 examples of innovative ideas and see how a problem was the source of a smart solution.