Ethnography and design: get to know your users real good

Ethnography and design evolved in different contexts and with different concerns. The ethnographer’s mission is to understanding human behavior, the designer’s mission is to create artifacts that support human activities. Ethnographers spend their time in the field to study human behavior while designers are more interested in testing and evaluating their designs. But they also should … Continue reading Ethnography and design: get to know your users real good

Ethnographic research explained in less than 5 minutes

Ethnography is an increasingly popular technique in product development which grew out of the field of anthropology. Sometimes it is referred to as observational research, a term which describes the method very well. Ethnography (from Greek ἔθνος ethnos “folk, people, nation” and γράφω grapho “I write”) is a research method designed to explore cultural phenomena. The researcher studies beliefs, norms, behaviour of a … Continue reading Ethnographic research explained in less than 5 minutes