Ethnography and design evolved in different contexts and with different concerns. The ethnographer’s mission is to understanding human behavior, the designer’s mission is to create artifacts that support human activities. Ethnographers spend their time in the field to study human behavior while designers are more interested in testing and evaluating their designs. But they also should … Continue reading Ethnography and design: get to know your users real good
Ethnography is an increasingly popular technique in product development which grew out of the field of anthropology. Sometimes it is referred to as observational research, a term which describes the method very well. Ethnography (from Greek ἔθνος ethnos “folk, people, nation” and γράφω grapho “I write”) is a research method designed to explore cultural phenomena. The researcher studies beliefs, norms, behaviour of a … Continue reading Ethnographic research explained in less than 5 minutes
Sometimes the best way to nail down a complex concept is to tackle it from a funny angle. Blink Ux did exactly that when they decided to run a usability test of fruit. It’s a real moderated testing scenario with interviewer, subjects and… fruit. Have a look (and a laugh).