How often do you use your phone on a typical day? Buzzfeed asked people to give their estimates, and then tracked their usage… the results were surprising and hilarious. Continue reading Your Phone: How Often Do You REALLY Use It?
1. Change blindness
Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”
Ethnographic research: we all have heard about it. This approach was taken over from anthropology where a researcher would completely immerse him or herself in the community/group/society he/she wants to study. In UX we practice a lighter form of ethnographic research but the basics are the same: get to know your subject of interest by getting … Continue reading An expert view of ethnographic research in design
The 80/20 rule was discovered by Italian economist Vilfredo Pareto (1848 – 1923) who noticed two things: 80% of the land in Italy was owned by 20% of the population and 20% of the pea pods in his garden contained 80% of the peas. Continue reading Quick facts
Having choices is a good thing, right? We highly value the feeling of being in control and it is assumed that choice brings freedom. Studies however show that too many choices lead to decision paralysis and frustration. In sales it is a known fact, that if people are given too much choice, they don’t buy. What … Continue reading How much choice is too much?
As societies get increasingly accustomed to new technologies, innovators in healthcare and the creative industry are challenged in unlocking technologies for a certain group of people. Marlies Drives (surgeon, AMC) thinks that both doctors and patients can greatly benefit from apps and other mobile technologies. She herself is experimenting in the operating room with Google Glass. … Continue reading Health in your hands
In 1924 and 1932 a company called Hawthorne Work near Chicago commissioned a series of studies to find out if the level of light within the building affected the level of productivity of their workers. The workers did increased output but not as effect of the different light intensity. They were aware of the fact … Continue reading Day 7 – Crash course in Ux research: the 6 don’ts