4 social psychology experiments that will improve your Ux design

1. Change blindness

Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”

An expert view of ethnographic research in design

Ethnographic research: we all have heard about it. This approach was taken over from anthropology where a researcher would completely immerse him or herself in the community/group/society he/she wants to study. In UX we practice a lighter form of ethnographic research but the basics are the same: get to know your subject of interest by getting … Continue reading An expert view of ethnographic research in design

Health in your hands

As societies get increasingly accustomed to new technologies, innovators in healthcare and the creative industry are challenged in unlocking technologies for a certain group of people. Marlies Drives (surgeon, AMC) thinks that both doctors and patients can greatly benefit from apps and other mobile technologies. She herself is experimenting in the operating room with Google Glass. … Continue reading Health in your hands