Designers like to be heroes. We think our job is to use our vision to solve the world’s design problems, all by ourselves but those days are over. Jeff Gothelf (Lean UX) points out that in agile environments there is no space for heroes. Why? Lean UX is based on teamwork. Everyone involved in a project should come to the table and … Continue reading Hiring a design hero is not a good idea
The World Economic Forum’s Report on Global Competitiveness for 2012-13 sees Norway’s lack of competitiveness as an obstacle to future growth. Its ageing workforce, coupled with inflexible labor rules compound the problem. The report ranked three out of the four Nordic nations, namely Sweden, Norway and Finland, in the bottom twentieth percentile of the 144 countries surveyed … Continue reading Is Oslo recruiting foreign talent?
If a person is motivated, has enough ability, and a trigger is presented at the right time, it’s highly likely that that person will perform the task you want them to perform. If you follow this formula. If you missed part 1 you might be interested in reading that one first. Behavior threshold Fogg’s model emphasizes … Continue reading How to: change behavior with design part 2 – Fogg’s behavior model
Building cars for the common man – What made Henry Ford successful where others had failed wasn’t just his vehicles, excellent as they were—it was on one hand his unique understanding of the potential of those vehicles to transform society. On the other hand Ford envisioned the needs of his potential customers and decided to develop … Continue reading What Henry Ford can teach us about UX
Human behavior is complex. What motivates someone to do something? How can we influence a person or change behavior? Every behavior is influenced by 3 basic elements. For decades we believed that people choose one behavior over another as a result of a rational evaluation. Turns out people don’t weigh out costs and benefits. Their rational … Continue reading How to: change behavior with design part 1 – elements of behavior
Sometimes the best way to nail down a complex concept is to tackle it from a funny angle. Blink Ux did exactly that when they decided to run a usability test of fruit. It’s a real moderated testing scenario with interviewer, subjects and… fruit. Have a look (and a laugh).
Personas are archetypes built to identify a real users profile, including needs, wants and expectations in order to design the best possible experience for them. Personas are used in many fields (marketing, UCD) and are usually based on previous research. This can be a very expensive and depending on the budget it might not be … Continue reading Reducing costs with Proto-Personas