5 brilliant TED talks that will make you a better UX designer

The 5 TED talks on my list are not strictly centered on design and besides talks from Don Norman and Paul Bennett you’ll find a great talk about empathy (a radical experiment in empathy), about storytelling (the clues to a great story) and about the beauty of data visualization. These subjects definitely are worth to be looked into.

Continue reading “5 brilliant TED talks that will make you a better UX designer”

Does your product has personality? Find out with a design persona

We humans readily perceive emotional states in everything that is vaguely lifelike or in other words: we tend to read emotional responses into anything, animate or not. This is a biological heritage of our desire to emotionally connect with others and why not with computers, iPods, and cars. Personality in design plays an important role … Continue reading Does your product has personality? Find out with a design persona

Why we like to engage with things – anthropomorphism in design

In his book “Designing for Emotion”, Aaron Walter rightfully states: “As we gaze at the world, we discover ourselves looking back”. We humans are narcissist beings seeking ourselves in the world around us. Our minds are guided by emotions and emotions are to some extent universal. Darwin wrote that we all have a common emotional … Continue reading Why we like to engage with things – anthropomorphism in design