Ethnographic research explained in less than 5 minutes

Ethnography is an increasingly popular technique in product development which grew out of the field of anthropology. Sometimes it is referred to as observational research, a term which describes the method very well. Ethnography (from Greek ἔθνος ethnos “folk, people, nation” and γράφω grapho “I write”) is a research method designed to explore cultural phenomena. The researcher studies beliefs, norms, behaviour of a … Continue reading Ethnographic research explained in less than 5 minutes