Digital products are usually designed to draw us in. First they get our attention, then they keep us engaged and make us come back for more. When designing experiences that is what we aim for as designers, right?
When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.
For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.
Great Infographic that explaining UCD and ethnographic research:
The 5 TED talks on my list are not strictly centered on design and besides talks from Don Norman and Paul Bennett you’ll find a great talk about empathy (a radical experiment in empathy), about storytelling (the clues to a great story) and about the beauty of data visualization. These subjects definitely are worth to be looked into.
As often happens with new technologies, with time unique ways of usage emerge that haven’t been thought of when inventing the technology (think Internet). The IBM Simon was the first phone with a touchscreen. That was 1992. Only with the iPhone smartphones became more popular and mainstream. The first iPhone was released in 2007. That’s less than … Continue reading Top 4 things people use their phones for – improve your Ux design
Mobile use is on the rising. In the United States, people spend an average of 151 minutes on a smartphone and 43 minutes on a tablet. The average British person spends 111 minutes on a smartphone and 55 minutes on a tablet, of which 2.5 hours every week are spend “online while on the move” – … Continue reading The troubles with mobile UX – What to consider when designing for mobile
Having choices is a good thing, right? We highly value the feeling of being in control and it is assumed that choice brings freedom. Studies however show that too many choices lead to decision paralysis and frustration. In sales it is a known fact, that if people are given too much choice, they don’t buy. What … Continue reading How much choice is too much?