4 social psychology experiments that will improve your Ux design

1. Change blindness

Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”