Mobile use is on the rising. In the United States, people spend an average of 151 minutes on a smartphone and 43 minutes on a tablet. The average British person spends 111 minutes on a smartphone and 55 minutes on a tablet, of which 2.5 hours every week are spend “online while on the move” – … Continue reading The troubles with mobile UX – What to consider when designing for mobile
Having choices is a good thing, right? We highly value the feeling of being in control and it is assumed that choice brings freedom. Studies however show that too many choices lead to decision paralysis and frustration. In sales it is a known fact, that if people are given too much choice, they don’t buy. What … Continue reading How much choice is too much?
Designers like to be heroes. We think our job is to use our vision to solve the world’s design problems, all by ourselves but those days are over. Jeff Gothelf (Lean UX) points out that in agile environments there is no space for heroes. Why? Lean UX is based on teamwork. Everyone involved in a project should come to the table and … Continue reading Hiring a design hero is not a good idea