Digital products are usually designed to draw us in. First they get our attention, then they keep us engaged and make us come back for more. When designing experiences that is what we aim for as designers, right?
When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.
For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.
Mobile use is on the rising. In the United States, people spend an average of 151 minutes on a smartphone and 43 minutes on a tablet. The average British person spends 111 minutes on a smartphone and 55 minutes on a tablet, of which 2.5 hours every week are spend “online while on the move” – … Continue reading The troubles with mobile UX – What to consider when designing for mobile
Hypothesis (hʌɪˈpɒθɪsɪs): a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. In simple words a hypothesis is a statement created by researchers when they speculate upon the outcome of a research or experiment. Formulating your research hypothesis is a good way to externalise your thoughts as well as … Continue reading DAY 4 – CRASH COURSE IN UX RESEARCH: Create your hypothesis
We all know the difference. Basically. Read on for a quick and to the point description of quantitative and qualitative research. Quantitative research In order to apply statistical calculations you need numbers. Website visits or page views are two examples. Surveys and questionnaires are the most popular methods to gather the information. Web analytics are a … Continue reading Day 2 – Crash course in Ux research: quantitative vs. qualitative
Interested in training your UX skills? You want to learn from the heavy weights in the field? Then 2014 is your year. From March 31 to April 4, Amsterdam will be the location for Usability Week Amsterdam. Usability Week is organized by the Nielsen Norman Group (founded by Don Norman and Jakob Nielsen), which since … Continue reading Best UX events 2014: Usability Week Amsterdam
Systems are often designed so users have to stretch their thinking to understand a complicated machine logic rather than the other way around. Some of the most important concepts in HCI which help Ux designers to deal with this problem are mental models. Here are the definitions: An implementation model is the way of how a … Continue reading How to align with your users’ mental model