Digital products are usually designed to draw us in. First they get our attention, then they keep us engaged and make us come back for more. When designing experiences that is what we aim for as designers, right?
The so-called discovery phase is usually the beginning phase of a project (see all phases of a project here). You typically consider new ideas and opportunities. Your goal here is to discover the most important and often unmet needs that users have with the products and services around them.
Great Infographic that explaining UCD and ethnographic research:
The 5 TED talks on my list are not strictly centered on design and besides talks from Don Norman and Paul Bennett you’ll find a great talk about empathy (a radical experiment in empathy), about storytelling (the clues to a great story) and about the beauty of data visualization. These subjects definitely are worth to be looked into.
As often happens with new technologies, with time unique ways of usage emerge that haven’t been thought of when inventing the technology (think Internet). The IBM Simon was the first phone with a touchscreen. That was 1992. Only with the iPhone smartphones became more popular and mainstream. The first iPhone was released in 2007. That’s less than … Continue reading Top 4 things people use their phones for – improve your Ux design
Mobile use is on the rising. In the United States, people spend an average of 151 minutes on a smartphone and 43 minutes on a tablet. The average British person spends 111 minutes on a smartphone and 55 minutes on a tablet, of which 2.5 hours every week are spend “online while on the move” – … Continue reading The troubles with mobile UX – What to consider when designing for mobile
1. Change blindness
Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”