The so-called discovery phase is usually the beginning phase of a project (see all phases of a project here). You typically consider new ideas and opportunities. Your goal here is to discover the most important and often unmet needs that users have with the products and services around them.
Continue reading “6 research methods to kick start your project”
When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.
For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.
Continue reading “The best UX research methods for the 3 major product development phases”
Ethnographic research: we all have heard about it. This approach was taken over from anthropology where a researcher would completely immerse him or herself in the community/group/society he/she wants to study. In UX we practice a lighter form of ethnographic research but the basics are the same: get to know your subject of interest by getting … Continue reading An expert view of ethnographic research in design
In 1924 and 1932 a company called Hawthorne Work near Chicago commissioned a series of studies to find out if the level of light within the building affected the level of productivity of their workers. The workers did increased output but not as effect of the different light intensity. They were aware of the fact … Continue reading Day 7 – Crash course in Ux research: the 6 don’ts
“It is tempting, if the only tool you have is a hammer, to treat everything as it were a nail.” What Maslow is pointing out so eloquently to us is that in research (as in life) there is no such thing as the right method for everything. On the contrary, there is a wide variety … Continue reading DAY 5 – CRASH COURSE IN UX RESEARCH: explore like Columbus or evaluate like Galileo
Hypothesis (hʌɪˈpɒθɪsɪs): a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. In simple words a hypothesis is a statement created by researchers when they speculate upon the outcome of a research or experiment. Formulating your research hypothesis is a good way to externalise your thoughts as well as … Continue reading DAY 4 – CRASH COURSE IN UX RESEARCH: Create your hypothesis