When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.
For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.
Continue reading “The best UX research methods for the 3 major product development phases”
Having choices is a good thing, right? We highly value the feeling of being in control and it is assumed that choice brings freedom. Studies however show that too many choices lead to decision paralysis and frustration. In sales it is a known fact, that if people are given too much choice, they don’t buy. What … Continue reading How much choice is too much?
As societies get increasingly accustomed to new technologies, innovators in healthcare and the creative industry are challenged in unlocking technologies for a certain group of people. Marlies Drives (surgeon, AMC) thinks that both doctors and patients can greatly benefit from apps and other mobile technologies. She herself is experimenting in the operating room with Google Glass. … Continue reading Health in your hands
In 1924 and 1932 a company called Hawthorne Work near Chicago commissioned a series of studies to find out if the level of light within the building affected the level of productivity of their workers. The workers did increased output but not as effect of the different light intensity. They were aware of the fact … Continue reading Day 7 – Crash course in Ux research: the 6 don’ts
Where do smart ideas come from? A smart idea starts with a problem or a need. Innovators are the ones who first see a problem and then create a simple, ingenious solution for it. This is the process, simplified of course. Let’ s look at 5 examples of innovative ideas and see how a problem was the source of a smart solution.
Continue reading “5 kickstarter projects where a problem was the source of a smart solution”
How will technology and Ux design evolve? In what ways will they change our lives? How will they shape the future of humanity? This short documentary gives a brief glimpse into the future of the way we design and use technology and what that means for us, our societies and the world. Continue reading How Ux design will change the world
Interested in training your UX skills? You want to learn from the heavy weights in the field? Then 2014 is your year. From March 31 to April 4, Amsterdam will be the location for Usability Week Amsterdam. Usability Week is organized by the Nielsen Norman Group (founded by Don Norman and Jakob Nielsen), which since … Continue reading Best UX events 2014: Usability Week Amsterdam