The best UX research methods for the 3 major product development phases

When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.

For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.

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Health in your hands

As societies get increasingly accustomed to new technologies, innovators in healthcare and the creative industry are challenged in unlocking technologies for a certain group of people. Marlies Drives (surgeon, AMC) thinks that both doctors and patients can greatly benefit from apps and other mobile technologies. She herself is experimenting in the operating room with Google Glass. … Continue reading Health in your hands

5 kickstarter projects where a problem was the source of a smart solution

Where do smart ideas come from? A smart idea starts with a problem or a need. Innovators are the ones who first see a problem and then create a simple, ingenious solution for it. This is the process, simplified of course. Let’ s look at 5 examples of innovative ideas and see how a problem was the source of a smart solution.

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